Coursework

Master of Marketing Communications

  • CRICOS code: 085102B

The experience

Overview

We will equip you with more than just an education. Learn from some of the country’s most influential teachers, access a network of innovative industry leaders and engage with our exciting internship opportunities.

Profile: Amna Karim

Amna Karim

After starting a business to sell her handmade lamps, Amna Karim discovered a passion for marketing. Then she found the perfect degree program to complement both her commerce skills and her creative side.

“I spent a few years working in my family's mining company after my bachelors degree, but I soon realised it was not something I wanted to do long-term,” says Amna. “So I started my own business, where I make handmade lamps from household waste like CDs, newspapers and cotton.”

After she started selling her lamps online, Amna became exposed to digital marketing and content creation. She knew she’d found her niche. Wanting a new environment and an international perspective, Amna decided to pursue further studies in Australia. At the University of Melbourne, she found a graduate program that spoke to both her business acumen and her creativity.

“The Master of Marketing Communications program combines the Business and Arts faculties, which for me was a win-win situation,” she says. “Alongside core business subjects, I was also able to take arts electives, such as audio-visual communications.”

It was the perfect blend for Amna: “I absolutely cherished every step of this course, as every day was a new learning experience.”

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Internship opportunities

Master of Marketing Communications students are fortunate to be able to choose from a range of practical experience opportunities / units. The internship is one such option. Students find the internship component of their course to be incredibly rewarding and helpful in securing practical experience and industry contacts which can lead to further employment prospects.

Key academics